July 24, 2023

Pragmatic Play and Betsson Group Cement Partnership with New Agreement

Emily Tremblay
Written byEmily TremblayWriter
Researched byRajesh NairResearcher

Pragmatic Play, a premier iGaming content provider, has enhanced its long-standing relationship with Betsson Group. This is after the company inked a deal with Betsafe, one of the operator's live casino brands, to supply its Spanish-language Roulette.

Pragmatic Play and Betsson Group Cement Partnership with New Agreement

This agreement comes when Betsafe prepares to broaden its operations in Latin America. Betsson Group will take advantage of Pragmatic Play's broad customer reach and renowned live casino games in the area.

The Roulette deal offers a unique Live Casino customizable branding, allowing operators to personalize the game with various advanced features. In return, this gives operators complete control over the product's look and feel.

It's to be noted that Betsson Group has a presence in 20+ countries. Earlier this year, the two companies deepened their relationship after signing a deal to supply Pragmatic Play's live casino games to one of Betsson's leading operators in Sweden.

Since its establishment in 2006, Betsafe has gained a strong reputation as one of the most popular live casino sites globally. The website is particularly well-known in the Nordics and Eastern Europe but is also progressing in the emerging Latin American market. The collaboration between Pragmatic Play and Betsson Group has been ongoing for some time, and the latest agreement signifies Pragmatic Play's expansion of its Live Casino portfolio to different regions.

Commenting on the agreement, Irina Cornides, Pragmatic Play's Chief Operating Officer, remarked:

“A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group's Betsafe brand and its Spanish-speaking players. Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.”

On their part, Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, stated:

"Pragmatic Play's Live Casino customizable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers. We're confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future."

About the author
Emily Tremblay
Emily Tremblay

Emily, a dynamic blend of tech-savvy and casino enthusiast, hails from the snowy landscapes of Canada. With her innate grasp of cultural nuances, she ensures online casino guides resonate deeply with Canadians. Emily's spirited and engaging nature makes her a favourite among peers.

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