This brand is a high supplier of live casino content an d now it has decided to strengthen its position by going live via Betplay in Colombia. This is definitely a great move for the brand and also for the group of which it belongs to extend itself to the LatAm.
Since it’s part of Evolution Gaming, this company h as received permission from it in order to launch its live casino portfolio in Colombia, something that’s a huge advantage. Due to this new deal, the brand’s games like live blackjack, live baccarat and live roulette are availabl e to Betplay customers, which will be followed by localized Spanish tables in the near future.
Ezugi is definitely very popular for already providing high-end products for the industry. Its live games are broadcasted 9 different studios all over the world. The expansion in Colombia is part of the plan in order to become the first choice in Latin America.
Erick Mendez, who’s the Business Development Manager at Ezugi, said that they’re thrilled to have secured a certification in Colombia and offer live casino games to players there through their partner, Betplay. Getting approvals in regulated markets across the world is the core of their growth strategy and entering Colombia’s market definitely established Ezugi as the leading live casino provider in LatAm and beyond. He also said that they’ve identified that LatAm has a huge growth potential and Colombia is a key market where the live casino will enjoy incredible traction and engagement as it keeps to mature.
Carlos Alvarez, the Director of Operations at BetPlay, said that having a partnership with Ezugi is a landmark moment for BetPlay, which allows them to offer their players the greatest live dealer content for the first time. Although Colombia might be a new regulated market, players are savvy and demanding the same type of games available in more establish regions. They always wanted to integrate live casino content into their game lobby, it was something on their agenda and they’re delighted to have joined forced with Ezugi.
Ezugi and Betplay are definitely two brands that are known worldwide, especially for those who know very well the gambling industry, so it’s natural that these two partnered up in order to create something amazing for Colombian players. But it’s likely that Ezugi will conquer more in this market.
Betplay is a known online casino in Colombia and it has plenty of players. It now has diverse live dealer games, especially after the partnership with Ezugi. If anyone wants to play live blackjack, roulette or even baccarat then there’s that possibility through this casino. This is surely an incredible opportunity for players all over Colombia.
Ezugi and Evolution Gaming chose Colombia because this country is a newly regulated market and, basically, it isn’t taken by almost anyone. So this means they can approach players with their games without any worries. Plus, with their fantastic recognition and reputation, it’s easy to actually get a partnership. And so they did.
Ezugi has been doing a great in what comes to providing games for BetPlay. And their players are really happy.